Car elevators in La Jolla

So… Mitt Romney is building a car elevator at his mansion in La Jolla. I have two facts to share before I talk about this: 1) I used to live in La Jolla. And 2) my current neighbor has a car elevator.

Okay, so technically I “lived” in La Jolla because my zip code was 92037, but I was one block East of Interstate 5, by the big Mormon temple there. Not a bad neighborhood, and just a couple miles from the beach, but in terms of real estate, it was a completely different world from where Mr. Romney lives.

I could see Mormons from my house (er, condo)!

And my neighbor’s car elevator is just a hydraulic lift that fits completely into his standard two-car garage attached to his three-bedroom home. It basically allows him to fit three cars into a garage built for two.

So maybe that’s the reason that my response when I first saw the Twittergasm over Romney’s new car elevator was, “meh.” People are suggesting that this is this week’s “Etch a Sketch” moment, but I don’t think so. At all.

I think the first reaction many people will have to hearing about someone building a car elevator will be, “awesome.” If I were Mitt Romney and someone asked me about my car elevator, I’d reply enthusiastically and use the word “neat.” I may not be a political expert, but I think that any opportunity that Etch a Sketch can remind people of Batman rather than Thurston Howell, the better.

Don’t get me wrong; I’m not concern trolling here. If this works, go for it. I just don’t think this is a particularly effective attack on Romney. It’s like Cokie Roberts complaining during the 2008 campaign about Obama vacationing in Hawaii, instead of Myrtle Beach, because it is “exotic” and therefore elitist. The general reaction to that was, “STFU Cokie.”

Maybe it’s more like the John Edwards’ $400 haircut, but $400 haircuts are stupid, and car elevators are cool. (Actually, car elevators sound cool. The reality of a hydraulic lift that allows you to stack two cars in a garage is pretty boring.)

I don’t know. It seems like an envy-based attack, and I don’t think those are nearly as effective as political pundits think they are. People don’t dislike Romney because he is wealthy and has nice things; they dislike him because he wants to use the power of government to protect the wealthy at the cost of the poor and middle class.

Stick with Etch a Sketch. That’s gold.

Author: Wiesman

Husband, father, video game developer, liberal, and perpetual Underdog.

6 thoughts on “Car elevators in La Jolla”

  1. Well put, Jon. I must say that the Liberal spin on the Etch-a-sketch comment is also a lot of nothing. There is no doubt that starting a presidential campaign after a hard fought primary campaign is indeed like wiping the slate clean, or shaking the etch-a-sketch. Different opponent, different electorate. I equate it to a baseball team winning the national or American league pennant. After they get to the World Series, they must wipe the slate clean and start over with a different strategy against an opponent that they have not “campaigned” against before. It doesn’t change their core strengths or principles, only the approach to the game.

  2. I think that’s a pretty cynical way of looking at things George. I think you wipe the slate clean as far as statements/criticisms made by opponents like, for example if Santorum said: “Mitt Romney is not a conservative.” After the primary, Santorum could easily say that he meant that Romney is not conservative compared to him, and that is basically wiped clean after primary.

    But the Etch a Sketch comment was made by a Romney spokesperson about Romney himself about actual policy/issue positions that he is making right now. And saying that all those positions are just basically null and void after the primary is over? That’s nothing?

    Sorry, they said it. They are stuck with it. Romney = Etch a Sketch.

    1. I would love to see the full quote that policy and positions would be wiped clean. I never saw the full quote. Please provide a reference. Thanks.

  3. Well, Jon, I just listened to that interview twice. I did not hear any inference that policies or positions would change. I guess it depends on whether you listen with your left ear or your right ear and how you process it in the middle!

    1. The question was if Romney will be hurt in the general by being forced to the right in the primary. Answer was “Etch a Sketch, beeyotch!” That’s how I heard it.


Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s