The 2012 campaign in 2 ads

Happy Monday morning Disagreeables.

So last week wasn’t Mitt Romney’s best week as a presidential candidate. It won’t be his worst week, which will eventually come in November, but it certainly wasn’t his best. The Obama campaign had already been pressing Romney about all the money he keeps in offshore banks and his campaign hadn’t really been able to effectively respond. On Wednesday he gave a speech before the NAACP in Houston that was not well received. That wasn’t surprising and didn’t hurt him, especially with his base, but the next day Joe Biden went there and tore the place apart, destroying any fledgling talking point that Romney’s cool reception there had to with his race, and not his proposed policies.

But it was the Thursday morning Boston Globe story when things really started to unravel. One of the things that is so shocking is that Romney has been running for president for over five years and yet was completely unprepared to deal with this story about his tenure with Bain. They once again repeated the hilarious error they made with the Washington Post by demanding a retraction from the Globe, which stood by the story.

I don’t know how long the Obama campaign had this ad prepared before releasing it, but their timing could not have been more perfect. Watch:

Brutal. People are already calling this ad (called “Firms”) an instant classic. It will be something that future campaign commercials are measured against. Maybe “firmsed” will become a new term for destroying your opponent, as in “Boy, candidate A sure firmsed candidate B with that commercial.”

How did the Romney campaign respond? In exactly the wrong way: they demanded an apology. Romney, who has avoided all press interviews except for Fox News, went on ABC, CBS, NBC, CNN, and yes Fox to complain about the president being a meanie. Can you imagine him standing up to China or Russia or Iran? That prompted the creation of this meme:

Via ABLC, also TBogg, plus LeaningLeftOfCenter, plus a million Twitter users.

Things didn’t get better on Sunday when Ed Gillespie went on the teevee machine and offered this explanation for Romney’s Bain exit:

“He took a leave of absence and in fact he ended up not going back at all, and retired retroactively to 1999 as a result.”

I, for one, would like to buy some Apple stock retroactively to 1999 , if that’s how things work now. That howler led to #retroactively becoming a trending topic on Twitter for a couple days. Some of my favorites:

Finally, the Romney campaign responded this morning with a new “we can use your singing against you too” ad:

The president singing, on key, to a cheering crowd. Um, Romney campaign? You’re doing it wrong.

Neither of those two ads should be what this election is about, and nobody should change his or her mind about who to vote for based on two commercials. But it does make me a lot more confident that the people surrounding Obama are capable of competently running an organization, especially when compared to the people Romney is forced to deal with because that’s what the GOP has become.

Author: Wiesman

Husband, father, video game developer, liberal, and perpetual Underdog.


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